Competition in Aisle 7

Veterinary Advantage examines the impact of generic fipronil in the marketplace

Manufacturers and distributors brace for the introduction of generic fipronil; Ceva Animal Health Chief Operations Officer Brad Butler shows how Ceva continues to support the veterinarian.  

As the manufacturer of the Vectra® range of parasiticides, Ceva Animal Health is firmly behind veterinarians with a commitment to maintain the veterinarian/client/patient relationship. We strongly believe the doctor's role is essential to effectively manage pet health. That’s why from day one every package of Vectra has been protected by our proven Bloodhound® Technology system, which is designed to keep Vectra only in the hands of practicing veterinarians.

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